Resumo

GOMEZ SANTRICH, MARTA ELIANA  e  LEON SAAVEDRA, JUAN CAMILO. ABOUT SUSTAINABILITY AND ENVIRONMENTAL RATIONALITY: THE DIALOGUE AS A SOURCE OF CHANGE IN ENTREPRENEURIAL ACTION. Rev.fac.cienc.econ. [online]. 2012, vol.20, n.2, pp.81-95. ISSN 0121-6805.

This study presents a theoretical reflection about the sustainability speech based on economic rationality. Given the environmental problematic this view is not only limited but exacerbates this situation, this is why we analyze two concepts that contradict this speech, the sustainability as speech used in culture, politics, social and economic, and the environmental rationality, as the base to constitute a new thought which promotes changing in entrepreneurialaction product of acloseness among individuals. The concept of organizational change is studied as an articulator axis between sustainability and environmental rationality. The reflections presented in this article are qualitative. The tools used were documental review through which there were identified the written sources that treated theoretical perspectives and articulating concepts of this document.

Palavras-chave : Sustainability; Environmental rationality; Dialogue; Social responsibility; Change; Organizational change.

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