Resumo

RAMIREZ ALARCON, Luz Stella. THE OLYMPIC GAMES, PROGRAM FOR AN ANALYSIS. THE MOST BROADCASTED SHOW ON T.V. AROUND THE WORLD. rev.udcaactual.divulg.cient. [online]. 2012, vol.15, suppl.1, pp.13-16. ISSN 0123-4226.

This article presents a critical review of the text "OLYMPIC GAMES, PROGRAM FOR ANALYSIS. - "The most televised program in the world", one of the annexes to the book "On TV" by the french author Pierre Bourdieu. The characteristics of critical review, allows the questioning of the aforementioned book author from the reflection that takes place on the Olympic Games and that analysis is shaped in the light of the author, who presents his approach from a sociological perspective. Additionally, it establishes the relationship between some of the definitions made by the author, and those made by other authors who approach the sport and allows provocatively confront the intention of the media and the way they market the sport as a kind commercial product to gain mass audience, all in the context of the development of the Olympic Games.

Palavras-chave : Olympic Games; show; T.V; marketing.

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