Resumo

VANEGAS, Diego Armando; TARAZONA-BERMUDEZ, Giovanny Mauricio  e  RODRIGUEZ-ROJAS, Luz Andrea. Improvement of sales decision making of the commercial services subsystem in an IT. Rev. Cient. [online]. 2020, n.38, pp.174-183. ISSN 0124-2253.  https://doi.org/10.14483/23448350.15241.

The high volume of data, the processing time and the visualization of information are problems that organizations in the technology sector, particularly the commercial subsystem, must face today. In this research, a model for decision-making based on the interaction of criteria and stages of the sales cycle was developed. A specialized business intelligence tool was used that facilitated the handling of large volumes of data, its processing, and the visualization of information. Among the results obtained, a significant reduction was found in the time of obtaining the information, it went from hours to minutes.

Palavras-chave : data analytics; business analytics; ETL; sales.

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