Resumo

VILLA HOLGUIN, Edison  e  INSUASTY RODRIGUEZ, Alfonso. CAPITAL, SUBJECT, AND CITY. READINGS OF THE CITY AND THE HUMANISTIC CRISIS. Ágora U.S.B. [online]. 2014, vol.14, n.1, pp.87-96. ISSN 1657-8031.

This current text presents a result of analysis of the resulting information of the First Urban Counter-Hegemonic Forum, held in the city of Medellin, as a culmination of a series of city discussions carried out during the year 2013. It deals with an input that was thought in four sections, where downtown is the relationship among city, capitalism, war, and subjects in the city of Medellin. Likewise, it emphasizes the presence of the war more explicitly and it exposes how the capitalism that enters in a forceful way, undergoes transformations linked to the model of the city marketing, the city of the services, and the strong presence of a globalizing discourse, that also has effects on the urban screen and the social classes, subjects, and / or popular sectors. The text ends up trying to characterize the subjects, that in the previous dynamics, produce as being alienated, exploited, or oppressed, but also as resistance and/or emancipation in order to close with approaches - challenges, corresponding to the social research.

Palavras-chave : City Market; Consumption; Alienation; Subject; Development.

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