Resumo

SUAREZ-AMAYA, WENDOLIN; DIAZ-BARRIOS, JAZMÍN  e  PEREIRA BURGOS, MORELA. Competitive profile as a tool for strategic management of research in universities. Hallazgos [online]. 2021, vol.18, n.35, pp.259-286.  Epub 01-Jan-2021. ISSN 1794-3841.  https://doi.org/10.15332/2422409x.5768.

To manage strategically is to achieve a competitive advantage and to maintain it. For this purpose, the competitive profile matrix (cpm), based on the key success factors (ksf), allows to position oneself against competitors. In this sense, the aim of this reflection is to propose a management tool to guide the development of competitive advantages in research at universities, taking into account the ksfidentified in previous research (researchers, resources, visibility and development model). Information is collected through theoretical review by experts in strategic planning, and processed through content analysis and hermeneutics. The study reveals that the application of a cpmwould serve for each institution to develop its competitive profile, and based on this, design a strategic plan —in order that it strengthens the ksfs in which it has leadership and develops those that requiregreater resources. Including this tool in the strategic planning of academic institutions would makeit possible to guide them permanently towards success, since it could lead to allocating resources tothe key factors that will ensure their objectives of regional leadership in research and global visibility.In addition, they could adopt the best practices of that university or universities that surpass themin a certain factor.

Palavras-chave : Key success factors; Strategic management; Competitive profile; Competitive university.

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