Resumo

RIOS CARDONA, María Patricia. Elevator pitch, strategic tool for security and peace projects in the post-conflict. Rev. Cient. Gen. José María Córdova [online]. 2018, vol.16, n.21, pp.35-59. ISSN 1900-6586.  https://doi.org/10.21830/19006586.296.

In the context of the post-conflict confronted by Colombia, institution competitiveness is imperative to promote human development of a society prepared to create an environment of peace, that construes in the latter, an opportunity for development. This article describes the technique of assertive communication, synthesis, and persuasion known as, elevator pitch. It also examines its usefulness to optimize the military’s competences in support and cooperation missions that must be undertaken in the transitional period towards peaceful coexistence.

Palavras-chave : assertive communication; development and human security; military leadership.

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