Resumo

SANCHEZ, Marisa Analía. A FRAMEWORK TO ASSESS ORGANIZATIONAL READINESS FOR THE DIGITAL TRANSFORMATION. Dimens.empres. [online]. 2017, vol.15, n.2, pp.27-40. ISSN 1692-8563.  https://doi.org/10.15665/rde.v15i2.976.

The digital transformation puts to the test the sustainability of traditional business models. The aim of this research work is to formulate a framework that explains resources, capabilities and management choices necessary to respond to the new environment. The proposal based on literature review of both theoretical and empirical research. The framework abstracts complexity to isolate a few key variables. Its specification based on system dynamics since it naturally models forces of change in a complex system so that their influences can be better understood.

Palavras-chave : Digital transformation; digital strategy; The Five Competitive Forces Model; Value Chain Analysis; System Dynamics.

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