Introduction:

Pro-environmental attitudes have been associated with pro-environmental behaviors, these behaviors are necessary to promote the care of natural capital and contribute to sustainable tourism.

Objective:

diagnose the environmental attitudes of residents in Santander, Colombia; in order to generate knowledge, which allows the design of strategies from the tourism sector, the above considering residents as a fundamental interested party for the sector; due to the impact of their behaviors on the natural capital that is necessary to be able to develop tourist activities.

Materials and Methods:

to collect information on environmental attitudes, the New Ecological Paradigm questionnaire, Spanish version, modified by Dr. Emilio Moyano with prior authorization, was used.

Results:

the results found show a conciliatory vision between development and care for the environment.

Conclusions:

finally, the X2 test was used for data analysis, the results showed that in the sample studied there is no relationship between being male or female and environmental attitudes.