Resumo

GUTIERREZ-GONZALEZ, Carlos. The Relationship Between Independent creatives of Public Television and Child Audience. anagramas rumbos sentidos comun. [online]. 2019, vol.18, n.35, pp.39-55. ISSN 1692-2522.  https://doi.org/10.22395/angr.v18n35a3.

This paper explains how the relationship among independent directors, producers, screenwriters, and researchers of public television from Chile, Colombia, Mexico and child audiences is established, it also sets the criteria to define the target group. For this qualitative study, 21 questionnaires were applied to creatives of broadcasted programs of public television channels like tvn and Novasur from Chile, Canal Once and Canal 22 from Mexico, and Señal Colombia, all of which received nominations or national and international awards since their emissions. The results show that the relation is present by own initiative and not by the channels. Moreover, this is conformed in the same project creation phase to test its viability and in the production stage of contents during recordings. Nevertheless, it is identified that there is no follow-up about the acceptation and appropriation of produced and broadcasted messages by television channels, specially those that produce cultural edu-entertainment shows, as it is one of the objectives of public television. Finally, television creatives give a series of important recommendations for designing a children’s audiovisual project, taking into account aspects such as research, contents, production, and audience participation.

Palavras-chave : audience; childhood; television production; radio/tv producers; social interaction; classification systems; communication process; programme content.

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