Resumo

OLIVARES CORTES, Sonia. Opportunities and challenges in nutritional education using food based dietary guidelines from Chile. Perspect Nut Hum [online]. 2009, vol.11, n.1, pp.107-117. ISSN 0124-4108.

The food based dietary guidelines (FBDG) from Chile development in 2005, considered the update epidemiological data and experiences from de first version published in 1997. The actual FBDG includes technical communication prepared by a committee of experts who were supported by mass media communication professionals in order to make the information more attractive and understandable by general population. This article pretend to point out the strategy dissemination of the FBDG, found in government programs, food industry healthy alternative products, and the interest of mass media because of the high prevalence of obesity, and also to identify challenging social marketing strategies implemented in developed countries which nutritionist and health professionals using FBDG could apply in nutritional interventions.

Palavras-chave : food and nutrition education; food based dietary guidelines; social marketing; Chile.

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