Innovar - vol.18 issue31

Table of contents
Innovar vol.18 no.31 Bogotá Jan./June 2008

Marketing

	· Investigating perceived value from a marketing view point Gil Saura, Irene; González Gallarza, Martina · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

	· Recognition and recall of product placements in films and broadcast programmes van der Waldt, D. L. R; Du Preez, L. D; Williams, S · abstract in English \| Spanish \| French \| Portuguese · text in English · English ( pdf )

	· The formation of a consuer complaint pattern: an exploratory investigation carried out on restaurant users Moliner Velázquez, Beatriz; Berenguer Contrí, Gloria; Gil Saura, Irene; Fuentes Blasco, María · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

	· Perceived value: an empirical application in industrial clients for electricity and natural gas in liberalised energy markets García Acebrón, Constantino; Vázquez Casielles, Rodolfo; Iglesias Argüelles, Víctor · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

	· A comparative study between ideal and perceived brand personality as applied to airline companies: le cas des compagnies aériennes Schlesinger Díaz, María Walesska; Cervera Taulet, Amparo · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

Economics and Development

	· Determinants for using economic evaluation in decision-making within the Colombian health system Chicaíza, Liliana; Vega, Ricardo · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

	· Bringing culture back in: A neo-Durkheimian perspective on central banking Tognato, Carlo · abstract in English \| Spanish \| French \| Portuguese · text in English · English ( pdf )

	· Ananalysis of the relationship between accountancy and fiscal control in Colombia Sierra González, Ernesto María · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

Research and Teaching Contributions

	· Separación de los hechos y los pronósticos en los estados financieros Glover, Jonathan; Ijiri, Yuji; Levine, Carolyn; Jinghong Liang, Pierre · text in Spanish · Spanish ( pdf )

Critical Reviews

	· Ética, economía y empresa Villa Castaño, Lida Esperanza · text in Spanish · Spanish ( pdf )

	· Fundamentos de la contabilidad financiera: teoría y práctica Déniz Mayor, José Juan · text in Spanish · Spanish ( pdf )

	· Aprendizaje basado en problemas para el pensamiento administrativo Kurmen Figueroa, Rodrigo · text in Spanish · Spanish ( pdf )

	· Innovación del turismo Osorio Acosta, Javier; Gallego Llorca, Francisco Javier · text in Spanish · Spanish ( pdf )

	· Las enseñanzas de Drucker para el siglo XXI Gorbaneff, Yuri · text in Spanish · Spanish ( pdf )