Abstract

HERNANDEZ-GARCIA, Paula; RUIZ-MUNOZ, María Jesús  and  SIMELIO-SOLA, Núria. A Methodological Proposal for Analyzing Television Fiction. Palabra Clave [online]. 2013, vol.16, n.2, pp.449-469. ISSN 0122-8285.

The changes televised fiction has experienced in the context of media convergence are addressed in this paper, and a proposal is outlined for analyzing the mechanisms and strategies Spanish television chains use to disseminate and promote fictional products through the Internet.

Keywords : Television; Internet; audience; Spain.

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