Abstract

CONTRERAS SIERRA, Emigdio Rafael. The concept of strategy as a basis for strategic planning. Pensam. gest. [online]. 2013, n.35, pp.152-181. ISSN 1657-6276.

Abstract The concept of strategy has had over time, many uses and diverse applications from the military field, where it says have originated, passing through the political, administrative, economic, religious, cultural and social fields, in each of them has located in such a way, that constitutes a referent by the way that has been used. It is a very important aspect for the decisions to be taken by those who are responsible for the management of an organization, where there are all kinds of resources, that should be used optimally in order to comply with the policies and goals drawn. The strategy is a bet in a globalized world, where companies are fighting to stay in the market using all the tools they possess, establishing flexible and aggressive policies management that allow positioning and have continuity in the future.

Keywords : Strategy; policies; goals; targets; management; decisions; organization; market.

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